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Red Bull’s 'Rush Delivery' stunt becomes an 80M-plus Instagram spectacle
The brand keeps treating social video as an action-sports studio rather than an advertising channel.
Red Bull USA’s “don’t miss the return window” / Rush Delivery Instagram Reel was publicly tracked at roughly 87M views.
Why it rippled
Red Bull remains unusually good at producing content people would plausibly watch even without the product. The post is another example of brands behaving like entertainment companies.