Meta puts personal AI agent Muse at the center of its consumer strategy
Muse is a major attempt to move consumer AI from conversation toward actually completing tasks across services.
Meta used Connect 2026 to put Muse, its personal AI agent, at the center of its product strategy across software and devices.
Muse is designed to do more than answer questions: it can take actions and interact with services on a user's behalf. Meta is also tying the agent to new hardware, including AI glasses.
Why it matters
If personal agents become a primary interface for online activity, they could sit between consumers and today's apps, websites and marketplaces. That creates a new contest over who owns discovery, workflow, transactions and the user relationship.
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