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More than 60 fashion companies form a coalition to scale lower-carbon materials
Instead of each brand funding small experiments alone, the coalition is trying to aggregate buying power so new materials can reach commercial scale.
More than 60 brands, retailers, manufacturers and material innovators joined a new Climate Pledge Fashion Coalition, backed by Amazon, Stella McCartney, Canopy and others.
Why it matters
Many lower-impact materials exist technically but struggle to become affordable because factories lack guaranteed demand.
The coalition aims to combine purchasing commitments, financing and shared tools so next-generation fibers, recycling systems and lower-carbon manufacturing can move beyond pilot projects.